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Sappi lifts off 2

Sappi lifts off

Paper manufacturer Sappi Europe wants to be the leading voice in making print great. To demonstrate the effectiveness, adaptability, beauty and surprise of print today, along with how print can be the answer to many marketing challenges, we created Lift Off.

Editorial & copywriting | Design | Illustration | Photography | Social | Print

The new campaign – including a print publication, digital and social assets, and video – investigates why it’s worth taking a fresh look at print and its unique place in the marketing mix. It’s aimed at making digital-native millennials and early Gen Z marketers stop and think – to reconsider what they thought they knew about print and digital marketing as old and new, as opposites or alternatives.

The bold print piece uses a clever mix of print techniques and Sappi papers to showcase how weights and textures can be used for effect. The feature list includes facts and stats from industry insiders that give compelling reasons why print cuts through to customers and shows how many of today’s online-native retailers are embracing the benefits of the printed catalogues. We also spoke to a mix of Gen Zers about what this increasingly powerful consumer force really wants from brands and media.

Results so far have been impressive, with more than 700,000 impressions and more than 400 new prospects created. Lift Off proves what print and digital can really do – together.

We really enjoyed working with the Sunday team and were absolutely delighted with the results. The end result is an engaging, entertaining and informative read and we are very much looking forward to future collaboration

Conor Evans, Head of Marketing, Printing Papers – Sappi Europe

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