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Fresh content to order for Morrisons

Fresh content to order
for Morrisons

Morrisons prides itself on making and selling high-quality, great-value food while giving shoppers a rewarding experience, in store and online. Established in 1899, it’s a well-established brand. However, it faces intense competition to win the hearts and minds of price-conscious young families.

Content strategy | Editorial & copywriting | Design | Photography | Print | Social | Video & audio

Our Food to Order guides help Morrisons set out its stall and showcase these USPs to the target audience: great value, great quality, Great British food. Printed twice a year, the Food to Order catalogue brings these qualities to life through beautiful, contemporary photography, detailed product information and a dash of editorial flair. The annual Christmas Food to Order campaign pulls out all the stops with a luscious instore guide and a sparkling array of digital assets including playful cinemagraphs, videos and stop-motion videos. The mix of print and digital assets resonates with the faithful while appealing to new audiences, tempting them online or in store to try Morrisons for themselves.

The team at Sunday has played a fundamental part in growing our Food to Order business over the last few years. They’ve worked proactively and efficiently to ensure our photography and design is market-leading, as well as ensuring each marketing channel is considered carefully

Emily Wragg, Marketing Manager – Digital, Morrisons

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