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Hitting the target for P&O Cruises

Hitting the target
for P&O Cruises

Cruising is like Marmite. Those that love it can’t get enough; those who hate the idea are reluctant to change their view. Then there are the undecided, who could be tempted to try. With multiple audiences in the cut-throat holiday market, P&O Cruises has quite a mission: to keep existing guests, attract new ones, retain pole position in the sector and fill two new ships the size of small towns.

Insight | Content strategy | Editorial & copywriting | Design | Illustration | Photography | Print | Social | Video & audio

As the lead content agency for the P&O Cruises brand, CRM and social accounts, we’ve created an always-on strategy for lovers, sceptics and prospects alike. Tailored to the platform, our content works across the customer journey to increase reach and engagement, and inspire sales.

Whether it’s a hero shoot to bust cruise myths, a beautiful magazine to reward existing guests or a social-first influencer trip to sway the curious, the creative result is a flexible and efficient programme that answers each target audience’s needs – in the right place, in the right format and at the right stage of their customer journey.

Our intensive content campaign for new ship Iona created the largest number of digital sales ever in one day, averaging a normal day’s sales every hour

See more of our work