Flipping the traditional model of promoting the company and its expertise on its head, we used client testimonials – shot in engaging cinematic style – as the basis of ‘The moments that made me’ campaign. The message from KPMG was simple: Our advice works. But don’t take our word for it – listen to our clients.
Winner of The Drum Content Marketing Award 2020 for Best Professional Services Content Marketing Campaign
Released over eight months, this series of personal and emotive interviews, accompanied by social, blog and email marketing content, appealed to KPMG’s present and future clients, and the results spoke for themselves.
The main KPI was to drive downloads of the KPMG growth report and capture data. ‘The moments that made me’ campaign exceeded its targets by 40%.